Book, Albert C. <br/><br/>
The radio and television commercial 
by Albert C. Book, Norman D. Cary and Stanley I. Tannenbaum 
 - Illinois:   NTC Business Books  1996 
 - vi, 234p., glos., bib.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0844230138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>broadcast considerations<br/>broadcasting advertising<br/>commercials<br/>public service advertising<br/>radio advertising<br/>television advertising
<br/><br/><label>Dewey Class. No.: </label>659.14  / BOO