Bogaret, Leo <br/><br/>
Strategy in advertising : matching media and messages to markets and motivations 
by Leo Bogaret 
 - 3rd ed. 
 - Lincolnwood:   NTC Business Books  1996 
 - xxi, 374p., notes, ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844230146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising models realities<br/>advertising strategy<br/>changing world of advertising<br/>concept of audience<br/>cost per thousand<br/>cutting through the clutter<br/>defining the target<br/>frequency<br/>how much to spend<br/>marketing plan<br/>measuring effects<br/>persuation<br/>reach<br/>thrid dimension<br/>understanding media<br/>uses of repetition
<br/><br/><label>Dewey Class. No.: </label>659.1  / BOG