Book, Albert C. <br/><br/>
Fundamentals of copy and layout 
by Albert C. Book and C. Dennis Schick 
 - 3rd ed. 
 - Illinois:   NTC Business Books  1997 
 - viii, 278p., glos., ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0844230243 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising copy<br/>advertising layout<br/>broadcast<br/>cases<br/>copy<br/>copyediting<br/>copyfitting<br/>creative philosophies<br/>direct mail<br/>interactive media<br/>internet advertising<br/>layout<br/>print media<br/>radio<br/>specialty advertising<br/>television<br/>typography<br/>yellow pages advertising
<br/><br/><label>Dewey Class. No.: </label>659.132  / BOO