TY  - BOOK
AU  - Book, Albert C.
AU  - Schick, C. Dennis
TI  - Fundamentals of copy and layout
SN  - 0844230243
U1  - 659.132 
PY  - 1997///
CY  - Illinois: 
PB  - NTC Business Books
KW  - advertising copy
KW  - advertising layout
KW  - broadcast
KW  - cases
KW  - copy
KW  - copyediting
KW  - copyfitting
KW  - creative philosophies
KW  - direct mail
KW  - interactive media
KW  - internet advertising
KW  - layout
KW  - print media
KW  - radio
KW  - specialty advertising
KW  - television
KW  - typography
KW  - yellow pages advertising
ER  -