Kobs, Jim <br/><br/>
Profitable direct marketing : how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies 
by Jim Kobs 
 - Lincolnwood:   NTC Business Books  1988 
 - xv, 312p., app., ind.  26 cm x 18 cm 
<br/><br/><label>ISBN: </label>0844230375 
<br/><br/><label>Subjects--Topical Terms: </label><br/>case studies<br/>creativity and idea generation<br/>direct marketing<br/>direct response offers<br/>industrial<br/>management<br/>multi media plan<br/>new marketing discipline<br/>selecting products and services<br/>testing laboratory<br/>United States
<br/><br/><label>Dewey Class. No.: </label>658.872  / KOB