Surmanek, Jim <br/><br/>
Media planning: A practical guide 

 - Illinois:   NTC Business Books,  1989 
 - xv, 165p., glos., ind.   23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0844230464 
<br/><br/><label>Subjects--Topical Terms: </label><br/>audience<br/>demographic target<br/>media management<br/>media mix<br/>media planning<br/>media strategies and creativity<br/>outdoor<br/>print media<br/>tv rating
<br/><br/><label>Dewey Class. No.: </label>659.111  / SUR