TY  - BOOK
AU  - Goldman, Jordan
TI  - Public relations in the marketing mix : introducing vulnerability relations
SN  - 0844230847
U1  - 659.2 
PY  - 1984///
CY  - Illinois: 
PB  - NTC Business Books
KW  - approaches
KW  - developing PR program
KW  - public relations
ER  -