Hopkins, Claude C. <br/><br/>
My life in advertising and scientific advertising 
by Claude C. Hopkins 
 - Illinois:   NTC Business Books  1990 
 - xiii, 318p.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0844231010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>automobile<br/>campaigns<br/>dealers<br/>distribution<br/>headlines<br/>individuality<br/>influence<br/>information<br/>letter writing<br/>medical advertising<br/>negative advertising<br/>psychology<br/>salesmanship<br/>samples<br/>scientific advertising<br/>selling
<br/><br/><label>Dewey Class. No.: </label>659.1092  / HOP