TY  - BOOK
AU  - Hopkins, Claude C.
TI  - My life in advertising and scientific advertising
SN  - 0844231010
U1  - 659.1092 
PY  - 1990///
CY  - Illinois: 
PB  - NTC Business Books
KW  - advertising
KW  - automobile
KW  - campaigns
KW  - dealers
KW  - distribution
KW  - headlines
KW  - individuality
KW  - influence
KW  - information
KW  - letter writing
KW  - medical advertising
KW  - negative advertising
KW  - psychology
KW  - salesmanship
KW  - samples
KW  - scientific advertising
KW  - selling
ER  -