Hall, Robert W. <br/><br/>
Media math basic techniques of media evaluation 

 - 1 illustrated ed. 
 - Illinois:   NTC Business Books  1988 
 - v,P. 138;bglos,ind.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0844231428 
<br/><br/><label>Subjects--Topical Terms: </label><br/>agency commission<br/>averages<br/>calculator<br/>cognitive analysis<br/>CPM<br/>GRPs<br/>HUT's<br/>indexing<br/>percentage<br/>PUT's<br/>rating<br/>reach and frequency<br/>shares<br/>TRPs<br/>weighting
<br/><br/><label>Dewey Class. No.: </label>659.111  / HAL