TY  - BOOK
AU  - Robinson, William A.
AU  - Hauri, Christine
TI  - Promotional marketing : ideas and techniques for success in sales promotion
SN  - 0844231509
U1  - 658.82 
PY  - 1991///
CY  - Illinois: 
PB  - NTC Business Books
KW  - ideas and techniques
KW  - promotional marketing
KW  - sales promotion
ER  -