Sissors, Jack Z. <br/><br/>
Advertising media planning 
by Jack Z. Sissors and Jim Surmanek 
 - 2nd ed. 
 - Illinios:   NTC Business Books  1986 
 - ix, 445p., glos., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>0844231576 
<br/><br/><label>Subjects--Topical Terms: </label><br/>budget<br/>calculations<br/>computer in media planning<br/>cost<br/>evaluation<br/>marketing strategy<br/>measurements<br/>media analysis<br/>media plan<br/>media planning<br/>reach and frequency<br/>selecting media
<br/><br/><label>Dewey Class. No.: </label>659.111  / SIS