TY  - BOOK
AU  - Gardner, Herbert S.
TI  - The advertising agency business : the complete manual for management and operation
SN  - 0844231673
U1  - 659.1068 
PY  - 1988///
CY  - Illinois: 
PB  - NTC Business Books
KW  - advertising
KW  - agency
KW  - business
KW  - financial operations
KW  - fundamentals
KW  - organisation
KW  - ownership
KW  - psychology
KW  - recession
ER  -