Brown, Herbert E. <br/><br/>
Readings and cases in direct marketing 
by Herbert E. Brown and Bruce Buskirk 
 - Illinois:   NTC Business Books  1989 
 - xii, 334p.  24 cm x 18 cm 
<br/><br/><label>ISBN: </label>0844231835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>analysis<br/>case<br/>creative<br/>database<br/>direct marketing<br/>lists<br/>mail-order<br/>offer<br/>package<br/>presentation<br/>production<br/>research<br/>strategy<br/>telemarketing<br/>testing
<br/><br/><label>Dewey Class. No.: </label>658.84  / BRO