TY  - BOOK
AU  - Brown, Herbert E.
AU  - Buskirk, Bruce
TI  - Readings and cases in direct marketing
SN  - 0844231835
U1  - 658.84 
PY  - 1989///
CY  - Illinois: 
PB  - NTC Business Books
KW  - analysis
KW  - case
KW  - creative
KW  - database
KW  - direct marketing
KW  - lists
KW  - mail-order
KW  - offer
KW  - package
KW  - presentation
KW  - production
KW  - research
KW  - strategy
KW  - telemarketing
KW  - testing
ER  -