Haskins, Jack <br/><br/>
Successful advertising research methods 
by Jack Haskins and Alice Kendrick 
 - Illinois:   NTC Business Books  1993 
 - 453p., app., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>0844231894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>future of advertising research<br/>media research<br/>message research<br/>methodology<br/>research
<br/><br/><label>Dewey Class. No.: </label>659.1072  / HAS