TY  - BOOK
AU  - Haskins, Jack
AU  - Kendrick, Alice
TI  - Successful advertising research methods
SN  - 0844231894
U1  - 659.1072 
PY  - 1993///
CY  - Illinois: 
PB  - NTC Business Books
KW  - advertising
KW  - future of advertising research
KW  - media research
KW  - message research
KW  - methodology
KW  - research
ER  -