Hiebing, Roman G. <br/><br/>
How to write a successful marketing plan: a disciplined and comprehensive approach 
by Roman G. Hiebing, Jr. and Scott W. Cooper 
 - 2nd ed. 
 - Illinois:   NTC Business Books  1997 
 - xxxiv, 510p., app., ind.  29 cm x 22 cm 
<br/><br/><label>ISBN: </label>0844232025 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising media<br/>branding<br/>business planning<br/>business review<br/>communication goals<br/>conducting research<br/>distribution<br/>evaluation<br/>execution<br/>information<br/>marketing management<br/>marketing objectives<br/>marketing planning<br/>marketing research<br/>merchandising<br/>packaging<br/>positioning<br/>pricing<br/>product<br/>publicity<br/>strategies
<br/><br/><label>Dewey Class. No.: </label>658.802  / HIE