TY  - BOOK
AU  - Hiebing, Roman G.
AU  - Cooper, Scott W.
TI  - How to write a successful marketing plan: a disciplined and comprehensive approach
SN  - 0844232025
U1  - 658.802 
PY  - 1997///
CY  - Illinois: 
PB  - NTC Business Books
KW  - advertising media
KW  - branding
KW  - business planning
KW  - business review
KW  - communication goals
KW  - conducting research
KW  - distribution
KW  - evaluation
KW  - execution
KW  - information
KW  - marketing management
KW  - marketing objectives
KW  - marketing planning
KW  - marketing research
KW  - merchandising
KW  - packaging
KW  - positioning
KW  - pricing
KW  - product
KW  - publicity
KW  - strategies
ER  -