Hiebing, Roman G. <br/><br/>
The successful marketing plan : a disciplined and comprehensive approach 
by Roman G. Hiebing, Jr.Scott W. Cooper 
 - 2nd ed. 
 - Illinois:   NTC Business Books  1997 
 - xxxiv, 510p., app., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>0844232033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising message<br/>branding<br/>business review<br/>case study<br/>communication goals<br/>distribution<br/>evaluation<br/>events<br/>marketing<br/>marketing strategies<br/>media<br/>merchandising<br/>opportunities<br/>packaging<br/>personal selling<br/>planning<br/>positioning<br/>pricing<br/>problems<br/>product<br/>promotion<br/>publicity<br/>sales objectives<br/>service<br/>testing
<br/><br/><label>Dewey Class. No.: </label>658.802  / HIE