TY  - BOOK
AU  - Hiebing, Roman G.
AU  - Cooper, Scott W.
TI  - The successful marketing plan : a disciplined and comprehensive approach
SN  - 0844232033
U1  - 658.802 
PY  - 1997///
CY  - Illinois: 
PB  - NTC Business Books
KW  - advertising message
KW  - branding
KW  - business review
KW  - case study
KW  - communication goals
KW  - distribution
KW  - evaluation
KW  - events
KW  - marketing
KW  - marketing strategies
KW  - media
KW  - merchandising
KW  - opportunities
KW  - packaging
KW  - personal selling
KW  - planning
KW  - positioning
KW  - pricing
KW  - problems
KW  - product
KW  - promotion
KW  - publicity
KW  - sales objectives
KW  - service
KW  - testing
ER  -