Crosby, John V. <br/><br/>
Cycles, trends and turning points : practical marketing and sales forecasting techniques 
by John V. Crosby 
 - Illinois:   NTC Business Books  1999 
 - xii, 323p., app., ind.  24 cm x 16 cm 
 - American Marketing Association .
<br/><br/><label>ISBN: </label>0844232440 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ARRM<br/>graphic approach<br/>marketing<br/>marketing research<br/>monitoring forcasting accuracy<br/>new product<br/>pattern change<br/>sales forecasting<br/>seasonal adjustment<br/>tactical marketing<br/>time series
<br/><br/><label>Dewey Class. No.: </label>658.802  / CRO