Walther, George R. <br/><br/>
Upside-down marketing : turning your ex-customers onto your best customers 
by George R. Walther 
 - New York:   McGraw-Hill, Inc.  1994 
 - xix, 209p., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0070680477 
<br/><br/><label>Subjects--Topical Terms: </label><br/>customer relations management<br/>marketing management<br/>sales management
<br/><br/><label>Dewey Class. No.: </label>658.8  / WAL