Gregory, James R. <br/><br/>
Marketing corporate image : the company as your number one product 
by James R. Gregory with Jack G. Wiechmann 
 - Illinois:   NTC Business Book  1991 
 - xvii, 254p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844232823 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>advocacy advertising<br/>checklist<br/>corporate image<br/>identification<br/>impact<br/>managing crisis<br/>market position<br/>marketing<br/>merger<br/>name change<br/>redefining the corporation<br/>reminder<br/>selling<br/>strategy<br/>takeover<br/>targets
<br/><br/><label>Dewey Class. No.: </label>659.1  / GRE