Gregory, James R. <br/><br/>
Marketing corporate image : the company as your number one product 
by James R. Gregory with Jack G. Wiechmann 
 - 2nd ed. 
 -    1998 
 - xiii, 274p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844233072 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advocacy advertising<br/>corporate image<br/>corporate strategy<br/>impacting the financial community<br/>important reminder<br/>managing crisis<br/>market position<br/>marketing<br/>merger<br/>name change<br/>retaining quality employees<br/>selling target<br/>strategy<br/>takeover
<br/><br/><label>Dewey Class. No.: </label>659.1  / GRE