Burton, Philip Ward <br/><br/>
Which ad pulled best? / by Philip Ward Burton and Scott C.  Purvis 

 - 8th ed. 
 - Lincolnwood:   NTC Business Books  1996 
 - xv, 144p.  28 cm x 21  
<br/><br/><label>ISBN: </label>08442331553 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>copy advertising<br/>evaluation
<br/><br/><label>Dewey Class. No.: </label>659.1  / BUR