Schultz, Don E. <br/><br/>
Integrated marketing communications 
by Don E. Schultz, Stanely I. Tannenbaum 
 - Lincolnwood:   NTC Business Books  1997 
 - xiii, 218p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844233633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>barriers to integration<br/>basics<br/>communication in marketing<br/>compensation<br/>creative execution<br/>how it works<br/>importance<br/>measure consumer response<br/>measurement<br/>strategy
<br/><br/><label>Dewey Class. No.: </label>658.802  / SCH