Zeltner, Herbert <br/><br/>
The ANA guide to media management 
by Herbert Zeltner 
 - Lincolnwood:   NTC Business Books  1995 
 - 128p., app., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844233714 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising media planning<br/>Association of National Advertisers<br/>components of media function<br/>developments trends shaping American media environment<br/>evaluation media performance<br/>keys to effective media management<br/>organisation<br/>selecting the best media structure
<br/><br/><label>Dewey Class. No.: </label>659.111  / ZEL