TY  - BOOK
AU  - Zeltner, Herbert
TI  - The ANA guide to media management
SN  - 0844233714
U1  - 659.111 
PY  - 1995///
CY  - Lincolnwood: 
PB  - NTC Business Books
KW  - advertising media planning
KW  - Association of National Advertisers
KW  - components of media function
KW  - developments trends shaping American media environment
KW  - evaluation media performance
KW  - keys to effective media management
KW  - organisation
KW  - selecting the best media structure
ER  -