Dutka, Solomon <br/><br/>
DAGMAR : defining advertising goals for measured advertising results 
by Solomon Dutka 
 - 2nd ed. 
 - Lincolnwood:   NTC Business Books  1995 
 - xii, 129p.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844234222 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>defining advertising goals<br/>evaluation<br/>illustration<br/>measured advertising results<br/>purpose in your business
<br/><br/><label>Dewey Class. No.: </label>659.11  / DUT