TY  - BOOK
AU  - Dutka, Solomon
TI  - DAGMAR : defining advertising goals for measured advertising results
SN  - 0844234222
U1  - 659.11 
PY  - 1995///
CY  - Lincolnwood: 
PB  - NTC Business Books
KW  - advertising
KW  - defining advertising goals
KW  - evaluation
KW  - illustration
KW  - measured advertising results
KW  - purpose in your business
ER  -