Throckmorton, Joan <br/><br/>
Winning direct response advertising: from print through interactive media 
by Joan Throckmorton 
 - 2nd ed. 
 - Illinois:   NTC Business Books  1997 
 - xv, 454p., ind.  29 cm x 22 cm 
<br/><br/><label>ISBN: </label>0844234281 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>broadcast and digital interactive media<br/>direct mail package<br/>direct marketing<br/>direct-mail<br/>indispensable tools<br/>nurturing creative concepts<br/>personal qualities<br/>selling proposition<br/>winning print ads
<br/><br/><label>Dewey Class. No.: </label>659.133  / THR