TY  - BOOK
AU  - Throckmorton, Joan
TI  - Winning direct response advertising: from print through interactive media
SN  - 0844234281
U1  - 659.133 
PY  - 1997///
CY  - Illinois: 
PB  - NTC Business Books
KW  - advertising
KW  - broadcast and digital interactive media
KW  - direct mail package
KW  - direct marketing
KW  - direct-mail
KW  - indispensable tools
KW  - nurturing creative concepts
KW  - personal qualities
KW  - selling proposition
KW  - winning print ads
ER  -