Meyers, Herbert M. <br/><br/>
The marketer's guide to successful package design 
by Herbert M. Meyers and Murray J. Lubliner 
 - Illinois:   NTC Business Books  1998 
 - xvii., 281p.;bglos, bib., ind.  26 cm x 18 cm 
<br/><br/><label>ISBN: </label>0844234389 
<br/><br/><label>Subjects--Topical Terms: </label><br/>bumps out<br/>consumer research<br/>creative development<br/>design<br/>law<br/>marketing<br/>packaging design<br/>preparing for race<br/>selecting the designer<br/>special markets<br/>staying on target long term<br/>store brand packaging<br/>strategic role<br/>technology of packaging
<br/><br/><label>Dewey Class. No.: </label>658.823  / MEY