TY  - BOOK
AU  - Meyers, Herbert M.
AU  - Lubliner, Murray J.
TI  - The marketer's guide to successful package design
SN  - 0844234389
U1  - 658.823 
PY  - 1998///
CY  - Illinois: 
PB  - NTC Business Books
KW  - bumps out
KW  - consumer research
KW  - creative development
KW  - design
KW  - law
KW  - marketing
KW  - packaging design
KW  - preparing for race
KW  - selecting the designer
KW  - special markets
KW  - staying on target long term
KW  - store brand packaging
KW  - strategic role
KW  - technology of packaging
ER  -