TY  - BOOK
AU  - Bishop, Bill
TI  - Strategic marketing for the digital age
SN  - 0844234419
U1  - 658.800285 
PY  - 1998///
CY  - Illinois: 
PB  - NTC / Contemporary Publishing Group, Inc.
KW  - customer database
KW  - digital command center
KW  - digital marketing
KW  - digital marketing program
KW  - digital marketing strategy
KW  - digital technology
KW  - digital tools
KW  - internet marketing
KW  - research
ER  -