Blankenship, A.B. <br/><br/>
State of the art marketing research 
by A.B. Blankenship, George Edward Breen and Alan Dutka 
 - 2nd ed. 
 - Illinois:   NTC Business Books  1998 
 - x., 454p., app.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>0844234435 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising effectiveness<br/>building research study<br/>collecting primary data<br/>data collection<br/>developing questionnaire<br/>focus groups<br/>gathering information<br/>market segmentation<br/>media audience<br/>outside assistance<br/>problems<br/>research application<br/>research plan<br/>research system<br/>sampling methods<br/>summarizing results
<br/><br/><label>Dewey Class. No.: </label>658.83  / BLA