TY  - BOOK
AU  - Blankenship, A.B.
AU  - Breen, George Edward
AU  - Dutka, Alan
TI  - State of the art marketing research
SN  - 0844234435
U1  - 658.83 
PY  - 1998///
CY  - Illinois: 
PB  - NTC Business Books
KW  - advertising effectiveness
KW  - building research study
KW  - collecting primary data
KW  - data collection
KW  - developing questionnaire
KW  - focus groups
KW  - gathering information
KW  - market segmentation
KW  - media audience
KW  - outside assistance
KW  - problems
KW  - research application
KW  - research plan
KW  - research system
KW  - sampling methods
KW  - summarizing results
ER  -