Gregory, James R. <br/><br/>
Leveraging the corporate brand 
by James R. Gregory with Jack G. Wiechmann 
 - Lincolnwood:   NTC Business Books  1997 
 - xiv, 233p., app., ind.  24 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844234443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>bottom level impact<br/>brand name products<br/>corporate branding<br/>corporate branding index<br/>corporte branding and CEO<br/>financial performance<br/>how corporate branding is acheived<br/>implementing corporate branding<br/>marketing management
<br/><br/><label>Dewey Class. No.: </label>658.827  / GRE