TY  - BOOK
AU  - Gregory, James R.
AU  - Wiechmann, Jack G.
TI  - Leveraging the corporate brand
SN  - 0844234443
U1  - 658.827 
PY  - 1997///
CY  - Lincolnwood: 
PB  - NTC Business Books
KW  - bottom level impact
KW  - brand name products
KW  - corporate branding
KW  - corporate branding index
KW  - corporte branding and CEO
KW  - financial performance
KW  - how corporate branding is acheived
KW  - implementing corporate branding
KW  - marketing management
ER  -