Hawthrone, Timothy R. <br/><br/>
The complete guide to infomercial marketing 
by Timothy R. Hawthrone 
 - Chicago:   NTC Business Books  1997 
 - xvi, 319p., ind.  24 cm x 19 cm 
<br/><br/><label>ISBN: </label>0844234451 
<br/><br/><label>Subjects--Topical Terms: </label><br/>after marketing<br/>buing and analysis<br/>creative components<br/>determining product viability<br/>financial realities<br/>fulfillment and packaging<br/>future of infomercials<br/>history<br/>inbound telemarketing<br/>infomercials strategies<br/>media planning<br/>NIMA international regulatory issues<br/>producing an infomercial<br/>target audience
<br/><br/><label>Dewey Class. No.: </label>659.143  / HAW