TY  - BOOK
AU  - Hawthrone, Timothy R.
TI  - The complete guide to infomercial marketing
SN  - 0844234451
U1  - 659.143 
PY  - 1997///
CY  - Chicago: 
PB  - NTC Business Books
KW  - after marketing
KW  - buing and analysis
KW  - creative components
KW  - determining product viability
KW  - financial realities
KW  - fulfillment and packaging
KW  - future of infomercials
KW  - history
KW  - inbound telemarketing
KW  - infomercials strategies
KW  - media planning
KW  - NIMA international regulatory issues
KW  - producing an infomercial
KW  - target audience
ER  -