Hendon, Donald W. <br/><br/>
Classic failures in product marketing : marketing principles violations and how to avoid them 
by Donald W. Hendon 
 - Lincolnwood:   NTC Business Books  1996 
 - ix, 205p., ind.  23 cm x 15 cm 
<br/><br/><label>ISBN: </label>0844234583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising<br/>business failures<br/>channel of distribution<br/>competitiors<br/>customers<br/>disastes and safety<br/>environment of market<br/>launching<br/>marketing<br/>new products<br/>personal selling<br/>pricing<br/>product management
<br/><br/><label>Dewey Class. No.: </label>658.8  / HEN