TY  - BOOK
AU  - Hendon, Donald W.
TI  - Classic failures in product marketing : marketing principles violations and how to avoid them
SN  - 0844234583
U1  - 658.8 
PY  - 1996///
CY  - Lincolnwood: 
PB  - NTC Business Books
KW  - advertising
KW  - business failures
KW  - channel of distribution
KW  - competitiors
KW  - customers
KW  - disastes and safety
KW  - environment of market
KW  - launching
KW  - marketing
KW  - new products
KW  - personal selling
KW  - pricing
KW  - product management
ER  -