Goodrich, Willaim B. <br/><br/>
Media planning workbook 
by William B. Goodrich and Jack Z. Sissors 
 - 5th ed. 
 - Lincolnwood:   NTC Business Books  1995 
 - xiii, 206p., app., tables  27 cm x 22 cm 
<br/><br/><label>ISBN: </label>0844235024 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising media planning<br/>marketing ananlysis<br/>media expenditure<br/>media rates<br/>media strategy planning<br/>problems
<br/><br/><label>Dewey Class. No.: </label>659.111  / GOO