Eicoff, Al <br/><br/>
Direct marketing through broadcast media : TV, radio, cable infomercials, home shopping and more 
by Al Eicoff 
 - Lincolnwood:   NTC Business Books  1995 
 - viii, 233p., app., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844235180 
<br/><br/><label>Subjects--Topical Terms: </label><br/>broadcast advertising<br/>cable TV<br/>creating direct-reponse Tv commercials produce sales<br/>direct marketing<br/>dynamic radio advertising<br/>handling customer<br/>interactive technologies<br/>mathematics of broadcast<br/>media buying<br/>media planning<br/>selecting product<br/>service<br/>support advertising<br/>test marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / EIC