Turk, Peter B. <br/><br/>
Advertising media sourcebook 
by Peter B. Turk, Donald W. Jugenheimer and Arnold M. Barban 
 - 4th ed. 
 - Lincolnwood:   NTC Business Books  1997 
 - vii, 102p., glos., ind.  28 cm x 21 cm 
<br/><br/><label>ISBN: </label>0844235210 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising media planning<br/>marketing<br/>media research sources
<br/><br/><label>Dewey Class. No.: </label>659.13  / TUR