Barban, Arnold M. <br/><br/>
Essentials of media planning : a marketing viewpoint 
by Arnold M. Barban, Steven M. Cristol and Frank J. Kopec 
 - 3rd ed. 
 - Illinois:   NTC Business Books  1993 
 - 154p., app., ind.  26 cm x 18 cm 
<br/><br/><label>ISBN: </label>0844235229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising media planning<br/>marketing<br/>marketing planning<br/>media market matching<br/>media max<br/>media objective<br/>packaging<br/>sales promotion
<br/><br/><label>Dewey Class. No.: </label>659.111  / BAR