Parmerlee, David <br/><br/>
Evaluating marketing strengths and weaknesses 
by David Parmerlee 
 - Illinois:   NTC Business Books  1993 
 - xiii, 238p.  28 cm x 22 cm 
<br/><br/><label>ISBN: </label>0844235784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>data reporting<br/>function activities<br/>marketing budget<br/>marketing control<br/>marketing function<br/>marketing management
<br/><br/><label>Dewey Class. No.: </label>658.800285  / PAR