Percy, Larry <br/><br/>
Strategies for implementing integrated marketing communications 
by Larry Percy 
 - Illinois:   NTC Business Books  1997 
 - xi, 241p., ind.  23 cm x 16 cm 
<br/><br/><label>ISBN: </label>0844235830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising and promotion<br/>brand awareness<br/>case studies<br/>channel marketing<br/>communication in marketing<br/>consumer promotion techniques<br/>direct marketing<br/>IMC applications<br/>IMC implementation problems<br/>IMC planning tools<br/>integrating media strategy<br/>strategic approach
<br/><br/><label>Dewey Class. No.: </label>658.84  / PER